Adobo Entertainment launches.

Adobo Productions Inc. announced the creation of Adobo Entertainment and Adobo Music & Sound Design, two separate divisions that will be linked together under the newly restructured Adobo Productions Group. The company has created the two division to better serve the advertising, television, radio, film and entertainment industries. Adobo Music will continue to create original music, sound design and audio production while Adobo Entertainment will serve as a talent agency, bringing together talent and clients with seamless execution. The main area of focus of Adobo Entertainment will be voiceover talent, bands, musicians, actors, personalities and athletes.

“The goal of Adobo Productions Group will be to identify and develop a roster of talent relevant to Hispanics in the US and abroad” says Chief Producer and CEO, Carlos
Maya. “Adobo Music will focus on audio production while Adobo Entertainment will be in charge of recruiting and maintaining our talent base. These new divisions will enhance our capabilities and help identify trends in the advertising and entertainment industries. By combining our production experience and knowledge of the industry, this new unit will foster a fresh approach to integrating talent into advertising and entertainment in general.”

“Adobo Entertainment is perfectly positioned to take advantage of their expertise in advertising, talent relations and music production to launch this new venture. We have worked extensively with Carlos and his team in the past with Adobo Productions and we look forward to continuing that relationship with him in this new, exciting venture” said Aldo Quevedo, President of Dallas-based ad agency Dieste.