Marshalls selects LatinWorks.
January 16, 2010
LatinWorks announced it has recently been named as the Hispanic agency of record for leading off-price family retailer, Marshalls. In this role, LatinWorks will focus on developing the retailer’s Hispanic advertising strategy and creative content with the goal of increasing Hispanic store traffic.
“LatinWorks showed an insightful understanding of our Hispanic business needs,” said Emily Trent, Vice President of Marketing at Marshalls. “The strategic insight and creative presented aligned with our desire to reach our brand among the Hispanic segment.”
“Marshalls is uniquely positioned to succeed in this challenging economic environment. It’s with great pride that we join them in accelerating their growth within the rapidly expanding Hispanic market,” said Manny Flores, CEO and managing partner at LatinWorks.
Initial work on the account is expected to break in spring 2010.
