Lotus Entravision Reps adds San Diego radio stations.

Lotus Entravision Reps (LER) announced it has added new radio stations owned by MVS Radio, XOCL-FM/La Mejor and XGLX-FM/Exa in San Diego, to their portfolio. 
 
With these additions and its existing representation of Imagen Group’s XLTN-FM/Radio Latina, LER now represents the top three Spanish-language radio stations in the San Diego market, the 14th largest Hispanic DMA in the U.S. 
 
“Through this partnership with MVS and our existing relationship with Imagen, we’re now able to offer the most effective and focused way for national advertisers to reach the highly coveted Hispanic community in the San Diego region,” said Phillip Woodie, President of LER. “We look forward to working with our new partners to further advance advertising opportunities on these leading stations.”
                  
“LER’s successful track record, in-depth knowledge of this market and close relationships with the nation’s leading advertisers makes them the ideal partner for us.  We are pleased to announce this new relationship and are confident in LER’s ability to offer new, creative advertising options for national advertisers on XOCL-FM/La Mejor and XGLX-FM/Exa,” Manuel Romero, International Director, MVS International Corp.