Casanova Pendrill initiative to Combat Childhood Obesity.

As part of First Lady Michelle Obama’s Let’s Move! initiative, she has partnered with the U.S. Department of Health and Human Services and the Ad Council to launch a new series of public service advertisements (PSAs) designed to address childhood obesity.

A series of PSAs guided by the creative expertise of ad agency Casanova Pendrill, features Maya & Miguel (commonly seen on PBS KIDS GO!) and encourages children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy. The Maya & Miguel materials produced by Scholastic were created in both English and Spanish to leverage the characters’ strong appeal to all Hispanic families, as well as general audiences.