Steven Wolfe Pereira joins MV42° / MediaVest USA as SVP, Managing Director.

Steven Wolfe Pereira joins MediaVest as Senior Vice President, Managing Director of Forty-Two Degrees effective immediately. Wolfe will co-lead MV42° MediaVest’s multicultural marketing unit with SVP, Managing Director Caleb Windover. Wolfe is charged with leading holistic multicultural communications planning for the agency and will also be the multicultural lead on the newly formed Kraft Foods One Team. Wolfe operates out of New York and reports to Monica Gadsby, CEO of SMG Multicultural/Latin America.

“As MV42° continues to experience rapid growth, we are expanding our management team to better respond to clients’ growing needs and opportunities,” said Gadsby. “Steven is a great addition to the group and his strategic focus on client performance and digital innovation, coupled with that of Caleb‚s expertise in the industry, will elevate the level of work at
MV42°.”

“Having served in leadership positions in the media, technology and finance industries, Steven is uniquely-positioned to help clients understand the business value of multicultural consumers and how best to tap into this powerful growth market,” said Bill Tucker, CEO, MediaVest USA. “His invaluable insight and wealth of experiences will be an incredible asset to MediaVest‚s continued commitment to multicultural marketing and our total market approach.”

Wolfe most recently, he served as Vice President of Partnership Marketing at Univision Communications Inc., where he was responsible for cross-platform client solutions and branded entertainment.