Ford drives Perro Amor.

Telemundo partnered with Ford Motor Company, Zubi Advertising and the network’s popular novela, Perro Amor.

“Together with Ford and Zubi Advertising, we have created a terrific integrated marketing initiative which will allow our viewers to virtually experience their favorite Perro Amor characters’ Ford vehicle,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “The strength and reputation of Telemundo’s original programming model, along with our engaged viewers’ eagerness to consume Telemundo content across all platforms, affords us the opportunity to develop truly innovative and unique marketing solutions for clients.”

“This customized experiential solution goes beyond traditional product integration and it is a first for Telemundo and Ford,” added David Rodriguez, Ford Multicultural Marketing Manager. “The supplemental interactive web content brings the Ford vehicles to life, engaging viewers in the brand attributes in a creative and seamless way through programming that speaks to them directly.”

“Zubi Advertising continuously strives to provide Ford with opportunities to organically integrate themselves in properties that are a strategic fit,” said Joe Zubi, Chief Operating Officer, Zubi Advertising. “And the integration content shouldn’t stop at TV, but go beyond into other media channels as well.”