McEwan named Regional Sales Manager/ Atlanta for Liberman Broadcasting.

Liberman Broadcasting, Inc. (LBI Media) announced the appointment of Lauren McEwan as Regional Sales Manager, along with the opening of an Atlanta-based sales office. In her new role as the leader of LBI Media’s Atlanta sales force, Ms. McEwan will develop network and national sales opportunities in the Southeast Region for the Company’s top rated Hispanic broadcast network, Estrella TV. She will report to Mike Reid, Executive Vice President of National Sales.

“Estrella TV continues to gain traction with viewers, advertisers and affiliates, and the opening of our Atlanta office with Lauren as the head reflects our commitment to support that growth,” said Winter Horton, Chief Operating Officer, LBI Media. ”By bringing in a solid sales executive like Lauren, we’re ensuring that our sales team’s expansion into the Southeast will have the leadership and expertise it needs to establish Estrella TV’s foothold in the region.”

Prior to LBI Media, Ms. McEwan served as an Account Executive / Market Specialist at MMT Cox-Post Newsweek, selling national TV spots. Before that, she was the Vice President of National Sales at Katz Continental Television. She also held various roles at KCWB-TV (Kansas City, MO) and Rubin Postaer Media. Ms. McEwan holds a B.A. in Journalism and Advertising from Southwest Texas State University.

“It’s an honor to be selected to lead the new Atlanta office for LBI,” said Ms. McEwan. “I look forward to representing Estrella TV and highlighting the network’s success and distinct offerings to our Southeast client base.”