Telefutura #2 in Primetime.

TeleFutura announced it finished as the #2 Spanish-language television network in broadcast primetime (M-Sat 8-11pm; Sun 7-11pm) for the week of (1/18/2010-1/24/2010) beating Telemundo among all key demographics with 1.1 million Total Viewers 2 plus, 639,000 Adults 18-49, 381,000 Adults 18-34, and 446,000 Persons 12-34. Last week marked the third time in the current 2009/2010 season that TeleFutura out-performed Telemundo in broadcast prime for an entire week among Adults 18-49, the fifth-time among Adults 18-34 and the fourth-time among Total Viewers 2 plus.   
 
In addition, since the start of the 2009/2010 season, TeleFutura has out-performed Telemundo on more nights during broadcast prime compared to the same period in the 2008/2009 season among Total Viewers 2 plus (41 nights vs. 13 nights), Adults 18-49 (38 nights vs. 16 nights) and Adults 18-34 (41 nights vs. 14 nights).
 
“Our continued success reinforces TeleFutura’s position as the #2 Spanish-language network in primetime and fuels our growth momentum,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “This year is particularly exciting for us as we unveil the great new programming alternatives we have lined-up for our viewers, starting with next Monday’s premiere of our new dramatic series ‘El Capo’.”
 
Additionally, TeleFutura delivered its highest weekly broadcast prime performance (01/18/2010-01/24/2010) compared to any week in the current 2009/2010 season and since July 2007 among Total Viewers 2 plus and Adults 18-49 thanks to its strong block of primetime movies (“Cine de las Estrellas” plus “Fiesta de Película”) and 10pm novela “Vecinos” (Neighbors) which contributed to this success.
  
With four weeks into First Quarter 2010, TeleFutura has surpassed Telemundo in broadcast prime among Total Viewers 2 plus (1,089,000 vs. 1,055,000), Adults 18-34 (375,000 vs. 362,000), Persons 12-34 (438,000 vs. 430,000) and tied among Adults 18-49, each with 612,000 viewers.
 
For five consecutive quarters (3Q08-4Q09), TeleFutura grew its broadcast prime audience among Total Viewers 2 plus, Adults 18-49 and Adults 18-34 and narrowed the gap against Telemundo.
 
Source: The Nielsen Company, NPM (01/18/2010-01/24/2010) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-to-Date: 2009/2010 (09/21/2009-01/24/2010) and 2008/2009 (09/22/2008-01/25/2009); First Quarter to-date: 2010 (12/28/2009-01/24/2010) vs. 2009 (12/29/2008-01/25/2009).  Live-SD.
 
Local Market Highlights:During the week of January 21, 2010 TeleFutura outperformed Telemundo in primetime for the entire week in the following markets:

– Among Adults 18-34:   Los Angeles, Houston, Chicago, Phoenix, San Francisco and Sacramento.
– Among Adults 18-49: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento. 
– Among Total Viewers 2+: Los Angeles, Miami, Houston, Phoenix, San Francisco and Sacramento.
 
Source: The Nielsen Company, NSI (01/18/2010-01/24/2010) M-Sat 8pm-11pm, Sun 7pm-11pm.  Live+SD.