MEXICANAL Network taps WorldLink to sell ads.

WorldLink will oversee direct response/infomercial ad sales for the growing Spanish-language channel, the MEXICANAL Network. John Perez, MEXICANAL’s Senior VP of Advertising Sales, and WorldLink founder-CEO Toni Knight made the announcement today.

“MEXICANAL chose WorldLink to compliment our short- and long-form advertising results. The company’s track record and proven expertise in generating successful campaigns will definitely enhance our sales efforts,” said Perez. “We believe WorldLink will be a great resource in increasing our pool of advertisers seeking to reach the fast-growing Hispanic audience throughout the United States.”

“With its broad mix of local and regional news from Mexico, as well as their entertainment, sports and cultural programming, MEXICANAL’s content appeals to a wide range of advertisers and is ideal for direct response marketers,” Knight said. “We are excited to have the opportunity to be in business with this growing network.”