State Farm presents Mas Sabe el Diablo.

Telemundo announced that the network is partnering with State Farm to produce a nationwide tour tied to the popular novela “Mas Sabe el Diablo.” The tour began in Dallas on January 16, 2010 will travel to Los Angeles on February 13th and concludes in Chicago on February 14, 2010.

“Following the tremendous success of the “Sin Senos No Hay Paraiso” market tour, we were thrilled to have the opportunity to work with State Farm on this grass-roots campaign,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Our partners help elevate the storylines of our programming, and the ability to extend our relationship with State Farm to a traveling market tour is something that is unique to Telemundo and gives our viewers experiences which our competitors cannot replicate.”

The “Mas Sabe el Diablo” tour will give consumers a chance to meet and greet select novela cast members and participate in an exclusive photo opportunity with them. There will be a chance to get autographs, win prizes and receive makeovers as well. The events will be hosted by local or national Telemundo talent or local radio personalities, and the stars of “Mas Sabe el Diablo” will make special guest appearances. Cast members currently scheduled to appear at the tour stops include Jencarlos Canela, Gaby Espino and Miguel Varoni.