Reid named Executive VP of National Sales of Liberman Broadcasting.

Liberman Broadcasting, Inc. (LBI Media) announced the appointment of Mike Reid as Executive Vice President of National Sales, effectively immediately. Based in Dallas, Mr. Reid will work closely with advertisers and agencies to provide compelling network and national sales opportunities for Estrella TV. He will report directly to Winter Horton, LBI Media’s Chief Operating Officer.

Mr. Reid will be responsible for directly overseeing and managing sales activities and operations for LBI Media’s national sales team, Spanish Media Rep Team (SMRT). The wholly owned SMRT sales force is a dedicated sales team that has offices throughout the U.S. and focuses on selling national and local TV spot advertising exclusively for Estrella TV owned-and-operated stations and affiliates, which reaches about 70 percent of U.S. Hispanic households.

“Mike is a great fit for our team. He brings a wealth of strategic ad sales expertise to our ever-expanding SMRT sales force,” said Mr. Horton. “Estrella TV provides an array of unique opportunities for advertisers and we are confident that Mike will be invaluable as we continue to grow our client base giving advertisers a fresh, new way to reach the growing Hispanic population.”

Prior to joining LBI Media, Reid spent 17 years at Univision Communications Inc. where he steadily built a solid track record of sales successes and achievements. Most recently, he served as Senior Vice President of Sales in New York where he oversaw a multi-million dollar sales division and a staff of 135 employees. He got his start at the company as a local account executive for KUVN-TV in 1992.

“In today’s competitive media marketplace, advertisers and ad agencies are constantly looking for new buys to put them ahead, and LBI Media has an innovative Hispanic broadcast platform to gain an edge in the market,” said Mr. Reid. “Since the nationwide launch of Estrella TV last year, advertisers have been exposed to the network’s success. I’m determined to cultivate both existing and new relationships to support their needs.”