Mega TV expands new markets.

Spanish Broadcasting System (SBS) announced that Mega TV is expanding in the following top twenty Hispanic markets: Chicago, Illinois on WOCK Channel 13, Comcast Channel 599 and AT&T U-Verse Channel 13; Dallas, Texas on KODF, Channel 26; Fresno, California on KSDI Channel 33.2 and Comcast Channel 200, and Palm Springs California on KLPS Channel 19.2. All of these stations will launch Mega TV on Monday, January 11, 2010.

Mega TV is nationally distributed through DirecTV Mas, and with these new affiliates, is available in 11 markets. The popular Spanish language network reaches over 5.2 million households throughout the U.S. and Puerto Rico with these new agreements. SBS signed with different media partners in each market to deliver Mega TV to local viewers:

“This expansion showcases the strength of the Mega TV brand on all fronts,” said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV. “Mega TV continues to prove that it has the relevant, original programming that U.S. Latinos demand. Our unique style and approach to Spanish-language content, renowned talent and fresh formats are the key to our successful track record and excellent ratings.”

The affiliated stations will transmit Mega TV’s critically acclaimed programming including, “Papparazzi TV Sensacional,” “Maria Elvira Live!,” “Esta Noche Tu Night with Alexis Valdes,” “Los Implicados,” and ”Mega News,” among others.

“The launch of these new affiliates in the Top 20 market scale continues to reaffirm our commitment to expanding Mega TV nationally,” said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV. “Our distribution footprint in the industry has increased significantly over the past year, and we will continue to add new markets in 2010.”