Cooking on Univision.com.

Univision Interactive Media, Inc. announced the launch of its new vertical site, “Cocina” (Cooking) on Univision.com: http://cocina.univision.com/.  The new vertical site is Univision.com’s first-ever fully dedicated cooking resource.
 
“This is a truly comprehensive new product, including seamless integration between online and mobile platforms, interactive tools, and a terrific user-generated content experience,” said Kevin Conroy, president of Univision Interactive Media, Inc.  “This is a great example of the new model for our sites, and reflects our ongoing commitment to delivering to U.S. Hispanics the best possible interactive experiences and content, not found anywhere else.”
 
The “Cocina” vertical site provides a rich platform for users to publish their own recipes and share them with the larger Hispanic community.  The online website features:

Hundreds of delicious recipes from around the world.  Plus, users can add their own recipes and photos to their “Mi Cocina” (My Kitchen), and send recipes and ingredient lists directly to their mobile phones.
Users can personalize their experience by sharing, rating and commenting on recipes, and bookmarking their favorites from other users to their “Mis Favoritas” (My Favorites) recipe section.

Exclusive video and cooking tips from celebrity chefs from popular Univision, TeleFutura, and Galavisión shows, including “Despierta América” (Wake-Up America), “¡Qué Sabor!” (Such Flavor) and “Delicioso” (Delicious), among others.

A dynamic “Cocina” widget will soon be featured, which users will be able to embed on their blogs and social networking profiles across the Internet. Users will also be able to create personalized widgets using their recipe uploads and bookmarked favorites, as well as view recipe sections from other users.
 
As the first “Cocina” advertiser across online and mobile, General Mills Inc. will have exclusive sponsorship of the “Cocina” widget and is sponsoring key areas of the site, including the recipe section.  General Mills has category exclusivity within Baking, Snacks, Yogurt, Soups, Meal Planning Alternatives and Breakfast Cereals.   
 
Simmons NCS/NHCS Summer 2009 Full Year, Population A18+ (July 08-Sept. 09); “Online” defined as online computer services do you use – yes. “Enjoy cooking” and “try new recipe” statements based on any agree.