Univision brings home the 2009 November Sweeps.

The Univision Network announced it will close the competitive November sweep period as the leading broadcast network on Friday nights among all Adults 18-34, regardless of language. With the November Sweep period coming to an end, Univision’s primetime hit novelas continue to draw more viewers than a great number of popular English-language shows, among all Adults 18-49 and 18-34, not just Hispanics. In addition, according to Nielsen Station Index (NSI), Univision stations in key markets across the nation took the #1 spot in primetime among Adults 18-34 (Los Angeles, Houston, Dallas, Chicago (tie), Phoenix and Sacramento) and Adults 18-49 (Los Angeles, Houston and Phoenix), regardless of language. 
 
According to Nielsen’s National People Meter (NPM), Univision ranked as the fifth most-watched broadcast network in primetime among Total Viewers 2+ (3,458,000), Adults 18-49 (1,756,000) and Adults 18-34 (970,000) for all viewers, not just Hispanic.
 
Network Overview – November 2009 Sweep
 
This November Sweep, Univision…
 
Was the #1 broadcast network on 3 nights during the November 2009 Sweep period among Adults 18-34

 
Has out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on 1 out of 2 nights or on 13 out of  26 nights thus far in the November 2009 Sweep period among Adults 18-34

 
Is delivering more Total Viewers 2+ (3,458,000 vs. 2,325,000; +49%), Adults 18-49 (1,756,000 vs. 1,453,000; +21%), Adults 18-34 (970,000 vs. 913,000; +6%) and Persons 12-34 (1,161,000 vs. 1,122,000; +3%) than the CW Network during primetime

 
Is averaging three times more Total Viewers 2+ (3,458,000 vs. 1,034,000) and nearly three times more Adults 18-49 (1,756,000 vs. 627,000) and Adults 18-34 (970,000 vs. 363,000) than Telemundo in primetime
 
Programming Highlights
 
Univision’s 8pm novela, “En Nombre del Amor” (In the Name of Love) is delivering more Adults 18-34 (1.1 million) viewers than such English-language primetime programs as:
 
ABC’s “Eastwick,” “The Forgotten,” and “Ugly Betty”
CBS’s “Cold Case,” “Ghost Whisperer,” “Medium,” “Numb3rs” and “ Three Rivers”
NBC’s “Law and Order,” “Mercy,” “Trauma” and “The Jay Leno Show”
FOX’s “Fringe”
CW’s “90210,” “Gossip Girl,” “Melrose Place,” “One Tree Hill,” “Smallville” and “Supernatural”
 
Univision’s 9pm novela, “Sortilegio” (Love Spell) is also out-delivering many of the English-language primetime programs including:
 
Among Adults 18-49 (2.4 million)
o       ABC’s “Eastwick” and “Ugly Betty”
o       CBS’s “Numb3rs” and “Three Rivers”
o       NBC’s “Law and Order,” “Mercy,” “Trauma” and “The Jay Leno Show”
o       CW’s “90210,” “America’s Next Top Model,” “Gossip Girl,” “Melrose Place,” “One Tree Hill,” “Smallville” and “Supernatural”
 
Among Adults 18-34 (1.4 million)
o       ABC’s “Castle,” “Eastwick,” “The Forgotten,” and “Ugly Betty”
o       CBS’s “Cold Case,” “Ghost Whisperer,” “Medium,” “Numb3rs” and “Three Rivers”
o       NBC’s “Law and Order,” “Mercy,” “Trauma” and “The Jay Leno Show”
o       FOX’s “Fringe”
o       CW’s “90210,” “America’s Next Top Model,” “Gossip Girl,” “Melrose Place,” “One Tree Hill,” “Smallville” and “Supernatural”
 
The milestone telecast of the 10th Annual Latin GRAMMYs Awards on Univision

Broke audience records for the network, delivering the highest reach ever for the show with 12.3 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event
 
Made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process
 
Attracted an average audience of 6.0 million Total Viewers 2+, beating NBC and FOX, and gave the network the #3 ranking for the night among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW
 
Delivered more Hispanic viewers than the combined audience of the 2009 editions of The Oscars®, The Golden Globe Awards, The Primetime EMMY® Awards, and the American Music Awards among Total Viewers 2+, Adults 18-49 and Adults 18-34

Source: The Nielsen Company November 2009 Sweep-to-date (10/29/2009-11/22/2009) based on NPM, Monday 11/23/2009 based on NPM Fast Affiliates, Broadcast primetime defined as Mon-Sat 8pm-11pm & Sun 7pm-11pm.  Latin Grammy 2009 (11/05/2009) Reach based 6+ minute qualified audience for Persons 2+   Airings for English-language Award Shows: Academy Awards (02/22/09), Golden Globes Awards (01/11/09), Primetime Emmy Awards (09/20/09) and American Music Awards (11/22/09). Live+SD.
 
Local Market Highlights
 
Primetime

This sweep period, Univision stations posted the #1 ranking in primetime in the following markets:

o        Adults 18-34: Los Angeles, Houston, Dallas, Phoenix and Sacramento
o        Adults 18-49:  Los Angeles, Miami (tie), Houston and Phoenix
o        Adults 25-54:  Los Angeles, Miami (tie) and Houston
o        Women 18-34: Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento
o        Women 18-49: Los Angeles, Miami, Houston, Phoenix and Sacramento
o        Women 25-54: Los Angeles, Miami, Houston and Phoenix

The Latin GRAMMY Awards telecast was the #1 show in primetime during the November Sweep among Adults 18-34 in Los Angeles and Houston; the #1 program among Adults 18-49 in Los Angeles; #1 among Women 18-34 in Los Angeles, Miami, Houston and Phoenix; and the #1 program among Women 18-49 in Los Angeles and Miami.
 
Total Day

Univision stations posted the #1 ranking in total day in the following markets:

Adults 18-34: Los Angeles, Houston, Dallas, Phoenix and Sacramento

Adults 18-49:  Los Angeles, Houston and Phoenix

Adults 25-54:  Los Angeles, Houston

Women 18-34: Los Angeles, Miami (tie), Houston, Dallas, Phoenix and Sacramento

Women 18-49: Los Angeles, Miami, Houston and Phoenix

Women 25-54: Los Angeles, Miami and Houston

Men 18-34: Los Angeles, Houston, Dallas and Phoenix

Men 18-49: Los Angeles and Houston

Men 25-54: Los Angeles and Houston
 
Local News

KMEX, Univision 34 in Los Angeles, outperformed its English and Spanish-language counterparts during the November 2009 Sweep, to be the most-watched late newscast in the country. “Noticias Univision 34”, weeknights at 11pm, is the most watched late newscast in the country among Adults 18-49 and Adults 25-54, regardless of language.  

Univision stations delivered the #1 11pm (10pm Central) Late Local News, regardless of language, in the following markets:

Adults 18-34: Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento

Adults 18-49: Los Angeles, Houston, Dallas and Phoenix

Adults 25-54: Los Angeles, Houston and Phoenix

Univision stations delivered the #1 6pm (5pm Central) Early Local News, regardless of language, in the following markets:

Adults 18-34: Los Angeles, New York, Houston, Chicago, Dallas, Phoenix and Sacramento

Adults 18-49:  Los Angeles, Houston, Dallas and Phoenix

Adults 25-54: Los Angeles, Houston and Phoenix
 
Source: Nielsen Station Index, Live Only preliminary ratings, 10/29/2009-11/23/2009. Primetime is defined as (Mon-Sun 7-11pm ET/PT [Spanish-language Stations], Mon-Sat 8-11pm/Sun 7-11pm ET/PT [ABC, CBS, NBC] & Mon-Sat/8-10pm, Sun 7-10pm ET/PT [FOX]), CT/MT Time Zones one hour behind. Total Day is defined as Mon-Sun 6am-2am. Early Evening Local News is defined as newscasts with 6pm ET/PT start time, 5pm CT. Late Local News is defined as newscasts with 11pm ET/PT start time/10pm CT (includes regular newscasts only).  “Top stations in the US” rankings are based on average impressions.