Coors Light and Daddy Yankee partner to promote ‘Grito Mundial’.

Coors Light and Daddy Yankee are teaming up to promote the artist’s release of a new single, “Grito Mundial,” as a prelude to the launch of his new album, “Daddy Yankee Mundial,” slated to be on the market in early 2010.
   
Coors Light En Exclusiva (In Exclusive) is a series of VIP events taking place in six cities across the country where legal-drinking-age fans will have the opportunity to meet and greet the Latin superstar. 
   
“We know how popular Daddy Yankee is within the Hispanic community, and an opportunity to meet him, up close, in an exclusive environment is a real thrill to loyal fans,” said Pamela Palacios, associate brand manager for Coors Light. “This will be a once-in-a-lifetime experience for some very lucky people, thanks to the world’s most refreshing beer.”