Highest reach ever for Univision Latin Grammys – 12.8M viewers.

The 10th Annual Latin GRAMMY Awards on Univision broke audience records for the network, reaching 12.8 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event. The broadcast made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process. In addition, the awards show attracted an average of 6.0 million Total Viewers 2+ and took the #3 spot among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW for the entire night in that demo. In key local markets such as Los Angeles, New York, Miami, Houston, and Phoenix, Univision stations were #1 for the night, regardless of language, among Total Viewers 2+.  
  
Univision’s Latin GRAMMY Awards attracted more viewers than the combined viewership to ABC, CBS, NBC, and FOX in Los Angeles, New York, Houston, Dallas and Phoenix among Adults 18-34 and in Los Angeles, Miami and Houston among Adults 18-49

Univision had the top program in primetime last night with the Latin GRAMMY Awards in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento among Adults 18-34, and in Los Angeles, New York, Miami, Houston, Dallas and Phoenix among Adults 18-49
 
Univision’s Latin GRAMMY Awards posted year-to-year audience increases in Los Angeles, New York, Chicago, Phoenix and San Francisco among Adults 18-34 and Los Angeles, New York, Miami, Chicago, Phoenix and San Francisco among Adults 18-49
 
Source: Nielsen Station Index, live preliminary ratings, 11/05/2009 (8-11:30pm ET/PT, 7-10:30pm Central)
 
The show opened with a spectacular number by Laura Pausini with the aerial acrobatics of “Le Rêve” which set the tone for a night of spectacular performances. Among the musical acts that brought the crowd to its feet included Calle 13’s performance with salsa singer Ruben Blades and the heart-pounding percussion ensemble of Cirque du Soleil’s “Le Mystère;” and the spectacular, unprecedented performance of legendary singer/songwriter Juan Gabriel who mesmerized the audience with an extended medley of some of his biggest hits.
 
The show was preceded by the special green carpet pre-show “Noche de Estrellas,” hosted by popular Univision personalities, Bárbara Bermudo and Giselle Blondet. The glamour of the evening was evident early on as thousands of excited, devoted Latin music fans lined the arrivals area outside the Mandalay Bay Events Center for a glimpse of their favorite artists.
 
Contributing to the program’s ratings success was Univision’s unique cross-promotional efforts by its sister networks TeleFutura and Galavisión, its Univision Radio Group, and its popular website Univision.com. The star-studded extravaganza was also broadcast with English-language closed-captions, allowing all lovers of Latin music to enjoy this annual celebration of musical artistry.
 
Univision.com (www.latingrammy.univision.com) is the official Spanish-language website for the high profile awards show.  Exclusive online and mobile coverage drove fan excitement leading up to the event, and the Latin GRAMMY beat is still strong today as users vote online for their green carpet favorites. 

The 10th Annual Latin GRAMMY Awards, co-hosted by the internationally acclaimed actress/singer Lucero and renowned actor and comedian Eugenio Derbez, was broadcast live from the Mandalay Bay Events Center in Las Vegas on the Univision Network on Thursday, November 5, 2009, from 8:00 p.m. – 11:30 p.m. ET/PT (7:00 p.m. – 10:30 p.m. Central). The 10th Annual Latin GRAMMY Awards is broadcast to more than 100 countries, and the international audience is estimated at more than 80 million viewers worldwide.