McCann MIA as new gateway hub to Latin America.

McCann MIA a new Miami-based company specializing in the Latin American market is being launched by McCann Worldgroup. The new venture is a center of proprietary research on emerging Latin American trends and their implications, offering cross-discipline communications expertise to marketers interested in entering or developing their business in Latin America.

McCann MIA, headed by General Manager, Martin Ortells, opens with a staff of 20 employees and Latin America responsibility for three multinational accounts, General Motors, MasterCard and Sony Ericsson.

“We are thrilled with this new initiative. It creates a true center of excellence that offers unrivaled consumer and business insights that will help companies succeed in the dynamic Latin American marketplace,” said John J. Dooner, Chief Executive Officer of McCann Worldgroup.

“McCann MIA is a truly integrated organization that will allow clients the opportunity to engage Latin American consumers in a mutually beneficial relationship with a brand or product,” said Luca Lindner, Latin American & Caribbean Regional Director for McCann Worldgroup. “There are great business opportunities in Latin America and McCann MIA is here to help
companies through the complex workings of the region.”