EA SPORTS launches mobile marketing tour for FIFA Soccer 10.

Electronic Arts Inc., announced the launch of the EA SPORTS FIFA Soccer 10 Tour, a nationwide, 15 city, five-week long program that showcases EA’s acclaimed FIFA Soccer 10 videogame and the new slimmer and lighter 120GB Playstation3 (PS3™) computer entertainment system.  Throughout the five weeks, two vehicles outfitted with 13 TVs along with PS3systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities.  At each Tour stop, fans will have the opportunity to play FIFA Soccer 10, as well as receive free prizes courtesy of EA SPORTS and PlayStation, including the chance to win a PSP (PlayStation Portable)go system.