ANA Announces 2009 Multicultural Excellence Award Winners.

The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.

Winners were named in seven categories, including a new category highlighting exceptional work in radio advertising.

The grand prize brand and agency winners in each category are as follows:

2009 Winners

African American Category
Grand Prize Winner – McDonald’s Mom’s Trust, Burrell

Honorable Mention
Procter & Gamble’s My Black is Beautiful, Burrell Communications Group
State Farm Insurance, Sanders/Wingo

Hispanic
Grand Prize Winner – Comcast, Grupo Gallegos

Honorable Mention
Allstate Insurance, Lapiz
UNICEF’s Tap Project, Casanova Pendrill

Asian Category
Grand Prize Winner – California Department of Public Health, APARTNERSHIP, INC,

Honorable Mention
Allstate Insurance, Kang & Lee Advertising
JCPenney, interTrend Communications

Digital Media
Grand Prize Winner – Allstate Insurance, Lapiz

Honorable Mention
JCPenney, interTrend Communications
U.S. Army, Sensis

Radio
Grand Prize Winner – Comcast, Grupo Gallegos

Honorable Mention
McDonald’s McCafe, Burrell
Walmart, Lopez Negrete Communications

General Market Category
Grand Prize Winner – The Ad Council & Office of Women’s Health, Muse Communications

Honorable Mention
Microsoft, Crispin Porter & Bogusky
MillerCoors – Miller High Life, Saatchi & Saatchi

Campaign with Significant Results
Grand Prize Winner – McDonald’s, Burrell

Honorable Mention
Chivas Regal 18, Santiago ROI
Johnson & Johnson – AMBI, Spike DDB

The 2009 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference, which concluded today.

“The ANA is thrilled to recognize the teams behind these outstanding pieces of work, as well as highlight the growing importance of using multicultural channels to speak to consumers through our Multicultural Excellence Awards,” said Bob Liodice, President and CEO of the ANA. “I offer my personal congratulations to each of our winners for demonstrating excellence and leadership in the world of multicultural marketing.”