Migdalia Figueroa named VP of Content for the Telemundo Station Group.

Telemundo announced that Migdalia Figueroa has been promoted to Vice President of Content for the Telemundo Station Group.  Previously, Figueroa was Vice President of Content at WSCV Telemundo 51.  The announcement was made by Ronald J. Gordon, President of Telemundo Station Group.  The position is effective immediately, and reports in to Gordon.

“We are thrilled to have someone with Migdalia’s experience, commitment and energy take on this added responsibility as she continues in her current role as Vice President of Content at WSCV in Miami,” said Gordon.  “Her experience with the local station will be an asset to us as localism is a large part of our station’s strategy and locally rich and relevant content is a critical part of our success.”

In this role, Figueroa will oversee, coordinate and facilitate the development of content across all of Telemundo’s stations including local news, Acceso Total, specials and other features.  In addition, she will work to spearhead efforts to perfect Telemundo’s existing content and to develop new products to more effectively leverage the talent and resources of the Telemundo Station Group.

Figueroa has been with WSCV since January 2005, when she started as Vice President of News for the station.  In February of 2009 she was promoted to Vice President of Content.  In her time at the station, Figureoa developed the morning show “Buenos Días” as well as the station’s first daily entertainment program “Acceso Total.”  Since joining WSCV, Figueroa has elevated the station’s newscasts to experience substantial ratings growth and maintain leadership positions against all stations in the Miami market, regardless of language.

A winner of four individual and one station regional EMMY award, Figueroa began her broadcast journalism career as a news producer for the Univision station in New York.  She had previously served as Executive Producer of WLTV’s newscasts, Executive Producer for Univision Online, and General Producer of “El Show de Cristina” before joining Telemundo.