There was 4 or 3 Amigos, then 2 Amigos and now 1.5 Amigos at Adrenalina.

Award winning Chief Creative Director & Partner of Adrenalina – Paco Olavarrieta according to agency spokesperson will not be involved in the day-to-day management of the agency, but will be involved creatively for the agency.

Chief Ideas Officer & Managing Partner – Manuel Wernicky continues at the agency. Paco’s change in responsibilities marks almost to the year of another agency milestone, the departure of José Arandia late last year and one of the the original 3 Amigos that began the agency in 2007.

Adrenalina began as an agency to service the highly sought after Tecate account.

We should mention that there was a 4th Amigo that is worth mentioning. He was never part of the Andrenalina Agency and had no personal interest in the ad shop. We never added him to the Amigo count till now. Eduardo Casas was the VP of Marketing on the Tecate Brand in 2007 who awarded the account to Adrenalina, he is the 4th Amigo. He is not longer at the Tecate and continues not to be associated with the agency.

Eduardo Casas, vice president, marketing, Tecate Brand stated in 2007 when the agency was created, “The members of this all-star Adrenalina team have a proven track record of delivering insightful and award-winning creative campaigns. That’s why we’re so confident the Adrenalina team as a united entity will take Tecate, an already explosive and bold brand, to new places.”