ESPN Deportes Dream Job: El Reportero revs up ads sales.

ESPN Deportes announced a multimedia agreement with Ford, AT&T, Burger King Corporation and Infinity Auto Insurance to serve as marketing partners for the second installation of ESPN Deportes’ Dream Job: El Reportero, the Spanish-language version of ESPN’s popular Dream Job. The initiative will give the opportunity to aspiring sportscasters from across the nation to compete for a chance to serve as a soccer reporter for ESPN Deportes covering the biggest sporting event in 2010 and win a brand new 2010 Ford Fusion Sport. Dream Job: El Reportero kicks off Saturday, October 3, 2009 with the New York auditions.

“We are thrilled that blue-chip brands like Ford, AT&T, Burger King Corporation and Infinity Auto Insurance have joined forces with ESPN Deportes to bring back Dream Job: El Reportero,” said Lino García, general manager, ESPN Deportes. “Dream Job: El Reportero provides a unique opportunity for our corporate partners to connect with Hispanic sports fans on a national and grassroots level.”

In addition to the grand prize of landing a job as a soccer reporter for ESPN Deportes, the winner will drive away in an exhilarating 2010 Ford Fusion Sport, packed with performance thanks to its 263-horsepower, 3.5-liter Duratec V6 engine. The 2010 Ford Fusion boasts a dynamic design inside and out, comes equipped with available technologies such as the exclusive, voice-activated SYNC® technology, and its Hybrid model is the most fuel efficient midsized sedan in America with up to 41 MPG.

The Ford, AT&T, Burger King Corporation and Infinity Auto Insurance partnerships represent a fully integrated alliance across multiple platforms. As part of the agreement, the four companies will serve as exclusive marketing partners in their respective categories. The agreement includes extensive on-air exposure on ESPN Deportes and ESPN Deportes Radio, including product integration in the three week television show, as well as onsite activation and branding in all six cities where auditions are being held. As part of the pre-promotion tour, the sponsors will be integrated on a branded trailer that will visit high density Hispanic neighborhoods and college campuses three days prior to audition date.

A print, online and mobile component is also included bringing the brands to life on ESPN Deportes La Revista and ESPNdeportes.com through a micro-site that will be fully dedicated to covering Dream Job, including tour schedule, voting information, behind-the-scenes videos from all auditions and finalists profiles.