Wing adds to Business Development and Creative Teams.

Alain Groenendaal, CEO of Wing announced that Carolyn “CC” Concepcion and Omar Kardoudi have joined the agency as business development supervisor and senior copywriter, respectively. Concepcion and Karoudi are based in New York and report to Groenendaal.

CC brings to Wing five years of experience in marketing communications. Prior to Wing, she spent about four years at ‘mktg’/US concepts where she led the development of experiential marketing strategies for major brands such as Nintendo, Diageo and Pepsi.

Kardoudi, a native of Spain, has been named senior copywriter for Wing’s creative group. Most recently, he spent two years as a senior copywriter at La Despensa, known for their innovation in viral, guerrilla and experimental marketing, on clients such as Philip Morris, IKEA and Coca Cola. Kardoudi was also awarded with a Silver Lion in the Direct Lions category at this year’s Cannes Lions International Advertising Festival.

“We are delighted to expand our dynamic and talented team with CC and Omar on board,” said Groenendaal. “With their impressive agency backgrounds and leadership across marketing disciplines, we’ll look forward to continuing to drive Hispanic marketing innovation for our clients.”