Campaign inspires America’s Youth to earn the title of ‘Marine’.
August 21, 2009
The United States Marine Corps has launched a new multimedia campaign, America’s Few, to challenge America’s youth to prove they have what it takes to become a Marine.
The Marine Corps aims to recruit the best in each generation, focusing on young Americans who hear the call to become a Marine and decide to make the life-changing decision to answer it. The America’s Few campaign features three Marines who answered that call and earned the title Marine after completing the most demanding recruit training our nation offers. The three Marines, LCpl Oscar Franquez, Jr. of Canyon Country, Calif., LCpl Benjamin Lee of Tulsa, Okla., and LCpl Martin McCallum of Freeport, N.Y., are all members of the USMC Silent Drill Platoon, based at Marine Barracks Washington, D.C.
“The calling to become a United States Marine has always been answered by the best and brightest of each generation,” said Major General Robert E. Milstead, Jr., Commanding General, Marine Corps Recruiting Command.
The America’s Few campaign comes at a juncture when the Marine Corps is focusing not only on enlistment numbers, but on the quality of new Marine recruits when more and more young men and women are considering military service as an option.
“There is only one reason to put yourself through the toughest 12 weeks of your life – and that is to become a United States Marine,” said LCpl Franquez. “Becoming a Marine has allowed me to defend my country and become part of a centuries old tradition of service and sacrifice.