W Radio 690 AM flagship Radio Station for Soccer So Cal.

After the recently acquired exclusive properties and the newly launched shows, GLR’s station W Radio 690 AM – “La Voz del Pueblo” has become the flagship Spanish language radio station for soccer in Southern California. The station’s renewed and reinforced programming has also brought new talents on board, including Jorge Campos – sports expert and one of the most notable Mexican soccer players of all times – and renown Alejandro Blanco.

The station now airs 15 to 20 live soccer games per month, and its sports programming includes:

· Radio broadcast rights to Chivas de Guadalajara’s home games until 2013.
· Coverage of six other Mexican 1st division soccer teams: Pachuca, Cruz Azul, Morelia, Santos, Estudiantes Tecos and Puebla.
· Exclusive radio broadcast rights to Chivas USA games.
· Exclusive radio broadcast rights to Chivas de Guadalajara’s 2009 US Tour.
· Exclusive broadcast rights for Copa Santander Libertadores, in which five Mexican teams – Chivas de Guadalajara and San Luis among them – will participate.
· Exclusive broadcast rights for Copa Nissan Sudamericana.
· “Rumbo a Sudáfrica”, hosted by sports expert Jorge Campos, one of the most notable Mexican soccer players of all times: Rumbo a Sudáfrica brings listeners an overview to the history of soccer’s most popular Cups and follows the current participating teams’ journey up to the victory, remembering the biggest moments of the greatest event in soccer and their heroes in an appealing and energetic way.
· Futbol Mexicano ¡al día! – Hosted by Alejandro Blanco, Fútbol Mexicano ¡al día! brings listeners up-to-date coverage of Mexican Soccer – including 1st Division League, National Team and more – as well as all the news about Mexican players that succeed all over the world: Highlights, scores and stats, plus interviews and a look-ahead to the match-ups to be played the following weekend.
· Minuto Deportivo – A quick and energetic overview of the day’s sporting events that bring listeners results, highlights, information about upcoming matches, and the latest news on Sports in just one minute! Minuto Deportivo has a huge spectrum of information provided by Grupo PRISA’s world-renowned correspondents.

Jimmy Perez, Director of Programming, stated: “We are extremely happy after having expanded and reinforced our sports content offering. W Radio 690 AM now offers the perfect combination of Talk and Sports programming that interests thousands of listeners”.

Gustavo Sierra, Sales General Manager, added: “Our clients now have a great opportunity to reach Latino soccer fans from Los Angeles all the way to the border. Our top quality programming combined with our strong signal is the perfect vehicle for our clients’ message”.