L’Oreal to sponsor V-me Fashion Week Special.

L’Oreal is the most recent blue clip sponsor to collaborate with, V-me, America’s fourth-largest Hispanic TV network. The global cosmetics brand will sponsor V-me’s upcoming two-day New York Fashion Week special, with highlights of the Spring 2010 collections and the people behind them.

“L’Oreal’s sponsorship is an example of great things coming together — V-me’s highly entertaining and informative programming, V-me viewers who over-index on consumption of fashion and beauty products, and an innovative brand like L’Oreal, that is always looking for new ways to reach the most desirable segments of the Hispanic audience,” said Frank Donaldson, SVP/Director of Sales for V-me.

V-me New York Fashion Week sponsored by L’Oreal will air on September 20 & 21 at 10:00pm (ET/PT), offering exclusive, behind-the-scenes interviews with the designers, models, hair stylists and makeup artists who weave Hispanic inspired trends into the collections and bring the latest fashions to life. Presenting V-me’s special is guest host, Marisa Cespedes, New York Bureau Chief for Televisa. The award-winning journalist will cut through the fabric and zippers and see what the designers have in store for fashion mavens as well as retail stores across the country.