SiboneyUSA selected as Food Lion’s Hispanic AOR.

SiboneyUSA announced that it will serve as Food Lion LLC’s Agency of Record for the supermarket’s Latino marketing initiatives.

“Food Lion LLC wants to ensure that its products and services are relevant to a wide range of customers, including the Hispanic market,” said Ken Mills, Vice President of Sales and Marketing for Food Lion, LLC. The Latino population is one of the fastest growing populations in many of our key markets, and we must customize our marketing initiatives to cater to the changing demographics in certain markets. We will leverage SiboneyUSA to help us better serve this thriving community by providing an inviting, bilingual, culturally relevant shopping experience and customized products for Latino consumers. SiboneyUSA’s extensive experience in successful marketing to the Hispanic community will enable us to develop culturally relevant events and marketing initiatives to Hispanic consumers. ”

“”We are honored that Food Lion selected SiboneyUSA as its agency of record,” says Carla T. Mercado, Siboney’s EVP/General Manager. “We look forward to partnering with Food Lion to customize its advertising and product promotions for the Hispanic community.”