Leo Burnett: You’ve Got AOL.

AOL has engaged Leo Burnett USA to help the company communicate its upcoming reinvention to people around the world.

Earlier this year, Time Warner Inc. announced that its Board of Directors had authorized management to proceed with plans for the complete legal and structural separation of AOL from Time Warner. Following the proposed transaction, AOL would be an independent, publicly traded company.

“Leo Burnett has a stellar reputation for creating and reinventing legendary brands based on powerful human insights and that is the primary reason we’ve decided to work with them,” said AOL Chief Operating Officer Kim Partoll.