ImpreMedia, Mayweather Promotions & Golden Boy Promotions announce marketing.

ImpreMedia, Mayweather Promotions and Golden Boy Promotions have partnered to develop an unprecedented multimedia program for the welterweight fight between Floyd Mayweather and Juan Manuel Marquez entitled MAYWEATHER vs., MARQUEZ: “Number One/Número Uno,” and scheduled to take place Saturday, September 19, 2009 at the MGM Grand in Las Vegas and broadcast live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.

ImpreMedia has created a destination microsite (http://boxeo.impre.com) that will provide fight coverage and engage its online boxing enthusiasts through compelling digital offerings including: intimate boxer profiles, updated fight, boxer and event news and a sweepstakes event that provides a pair of tickets to the fight in Las Vegas, roundtrip airfare, hotel accommodations, access to the weigh-in and press conference.

Additionally, the microsite will offer a countdown clock, photo gallery, a link to a blog written by award-winning impre.com sports editor Rafael Ramos Villagrana, polling opportunities for users to vote on who they think will win the fight as well as texting and a SMS sign up module for phone alerts.

SMS alerts will also be sent to users with a message pertaining to the fight.

“Hispanics are avid users of digital media, particularly for mobile usage and are large consumers of boxing content – be it online, on TV, in movie theatres and via mobile.  We recognize their enthusiasm, as does Mayweather Promotions and Golden Boy Promotions, and have created a comprehensive microsite with extensive elements that will entertain and provide all the relevant news and information about the Mayweather- Marquez bout across platform” said Arturo Duran, CEO of impreMedia Digital.

“ImpreMedia has unparalleled editorial integrity and exceptional digital assets to really engage the Hispanic boxing community and help us promote the fight, as they have done for us so successfully in the past,” said Richard Schaefer, CEO of Golden Boy Promotions. “We have collaborated on a multifaceted platform that will offer a rich experience for the boxing audience while stimulating demand for this bout.”

 “This innovative, turnkey marketing campaign demonstrates how impreMedia’s communication capabilities extend far beyond print. Our digital platform can provide users with impactful news and information about subjects that matter most to them and helps marketers reach that audience with unique content that engages them with their brand” said Arturo Duran.