Miami International Fashion Week selects Silva+Pardo Advertising.

Beth Sobol, president of Sobol Fashion Productions, has assigned Silva+Pardo Advertising as the Special Projects Communication Agency for the 12th edition of the Miami International Fashion Week that will take place from Thursday March 18 to Sunday March 21, 2010 in Miami, FL.

As the largest fashion event in the US, Miami International Fashion Week (MIFW) has brought the best in international fashion, beauty, music, cuisine, and art to the front of the Miami fashion scene for the past eleven years. In 2009, over 10,000 designers, models, celebrities, fashion aficionados and fashion media from around the world took part in the 11th edition of this remarkable event.

For the 2010 edition, Silva+Pardo Advertising will develop a multiplatform B2B-B2C campaign that will be launched in the final days of September, 2009. This strategy will complement the efforts of The Godoy Oliva Group, which is the Business Developing Consultant to Sobol Fashion Productions.