Fox Sports en Español wins coveted awards.

Fox Sports en Español is the recipient of two major industry awards for its “Strings” campaign, featuring an inspirational soccer TV spot set to the stirring sounds of violins.   The groundbreaking and emotional piece garnered the network two Telly Awards, which honor outstanding cable TV programs, online content, commercials and film productions, as well as an Imagen Award, which recognizes positive portrayals of Latinos and Latino culture in entertainment.

“These awards provide yet another reason to celebrate our exceptional creative team. Recognitions like these validate our positioning as one of the country’s most relevant, dynamic and innovative cable sports properties,” said Tom Maney, SVP of Advertising Sales for Fox Sports en Español.

The “Strings” campaign resonated greatly with consumers from a variety of backgrounds.  Around the globe, millions of young men aspire to become professional soccer players. Regardless of their financial status in the world, this is a lifelong dream and an opportunity. “Strings” uses the quintessential sound of classical violin music to tell the story of three real life soccer players, as they take their respective journeys to play the historic game.

Fox Sports en Español clinched the highest honors in two key categories among a notable list of participants.  In the first category at the Tellys, Fox Sports en Español won the top award in Promotional Branding in Regional TV & Multi-Market Cable, while the second Silver Telly for FSE was achieved in the category of Sports Programs, Segments, or Promotional Pieces. At the Imagen Awards, Fox Sports en Español won the award for Best On-Air Advertising.

“These awards are recognition from our peers in the industry, and they point directly to our expertise in the branding and sports categories,” said Oren Hatum, Vice President, On-Air Promotions for Fox Sports International who was also Creative Director / Executive Producer for the FSE Strings Campaign. “In the end, we were successful in developing a dynamic creative concept to brand Fox Sports en Español, while capturing the true tenacity of three young men in pursuit of their Goal!”