Volkswagen of America announces AOR review.

Volkswagen of America, Inc. announced that they are placing their agency of record assignment up for review. The agency of record is responsible for all aspects of marketing and advertising and is currently managed by Crispin Porter & Bogusky.

“Volkswagen has embarked on a mission to significantly grow our business here in this market. Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice,” said Tim Ellis, Vice President Marketing, Volkswagen of America, Inc. “The Volkswagen Brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business, and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place,” added Ellis.

This review doe not affect Creative on Demand for Hispanic Marketing.

Ellis noted that Crispin Porter & Bogusky, the incumbent AOR, has been invited to participate in the pitch. Ellis continued, “CP&B is a highly talented and creative agency and we’ve been very proud of the work they have provided us.”