de Lafuente joins Adrenalina.
July 18, 2009
Della de Lafuente joins New York based Adrenalina as Director of Strategic Communications and Editorial.
At Adrenalina, de Lafuente will direct and execute the agency’s communications and reputation strategy in culture, among consumers and media and will do the same for clients, Wernicky said. Her appointment is effective immediately, reporting to Wernicky.
De Lafuente also will collaborate with teams in house and co-lead a soon-to-be announced cultural studies advisory board of experts from outside the realm of advertising that will lead the agency’s clients on future cultural trends. She also will promote the agency via relevant media platforms and as a leading Latina journalist via digital programs including
social networks, hosted chat sessions and public events such as panel discussions, forums and industry conferences, per Wernicky.
