Kelpie joins Revolucion.

Revolucion announced that Patricia Kelpie is joining the full-service Hispanic communications agency at its New York headquarters as Director of Strategic Development. Ms. Kelpie will focus on client development within the beauty and fashion verticals. She will report to Amy Gómez, Managing Partner/Director, Account Services and collaborate with the Account Services, Creative and Public Relations teams.

“We created this new agency role and recruited Patricia because of her strong track record in lifestyle marketing and deep understanding of the beauty category,” said Amy Gómez, Managing Partner. “She will take Revolucion’s strength in Hispanic consumer insight to a new level with her background and ability to trend-spot.”

Prior to joining Revolucion, Ms. Kelpie worked as Senior Marketing Director for Tommy Hilfiger USA and spent eight years as Senior Director, Global Media & Marketing Services at Nautica Enterprises. She began her marketing career as with Estée Lauder Companies as Marketing Manager within their Aramis division. Ms. Kelpie holds a B.B.A. from Pace University in New York City and an M.B.A. from Aston University in Birmingham, England.

“The opportunities to build Revolucion’s beauty and fashion portfolio are very exciting,” Kelpie said. “Understanding the Latino consumer’s interest in these areas opens a lot of doors to key partnerships and agency expansion.”