Morales rejoins Katz Media Group.

Katz Television Group announced the creation of a national marketing unit that will help advertisers create innovative solutions to take greater advantage of local television’s significant impact and effectiveness in engaging consumers. The new effort will be led by Ibra Morales, a long-standing television executive with deep ties to the advertising and media-buying communities.

The new group will focus on creating customized campaigns for national advertisers on behalf of hundreds of television stations across the country. The team will be responsible for leading the company’s creative charge while working in close cooperation with large national advertisers and their agencies in the earliest stages of the communications planning process.

“This new team offers us an unprecedented opportunity to champion local television’s extraordinary advertising impact, reach and flexibility to marketers across the advertising spectrum,” said Jim Beloyianis, President of the Katz Television Group. “Our goal is to utilize our vast TV footprint for the advertising community and to create customized solutions across multiple video, mobile and web-based platforms.”

Beloyianis added, “Ibra’s vast experience and understanding of the television business makes him an exceptional choice to lead this new team. He’s built a tremendous track record in his many years in the industry and I’m confident his ability to deliver results will help our national marketing team develop unique cross-platform integration opportunities. His mission will be to promote our multiplatform offerings to national marketers and their agencies as a one-stop shop for innovative, geo-targeted campaigns.”

Morales, who was President of Katz TV’s Eagle Television Sales from 1999 to 2002, rejoins Katz TV as a Senior Vice President to oversee the National Marketing unit. Most recently, he served as VP, Network Operations at Estrella TV, 24-hour Hispanic-language network owned by Liberman Broadcasting. He’s also served as President of the Telemundo Station Group and as a Senior Vice President of Sales for Hearst-Argyle Television. In his new role, Morales will lead a team of several senior Katz TV business development executives.

“At Katz TV, we have the ability to harness the power of all our assets to offer advertisers expanded opportunities to reach their audience across multiple video and digital platforms,” said Morales, who will begin in his new role immediately. “We have the structure and capability in place to seamlessly carry out a campaign from the earliest stages through the creative process and its execution—satisfying the needs of marketers, brand managers, advertising and media agencies who need to demonstrate a high degree of creativity and return on investment.”