Telemundo Network year-to-year growth.
July 5, 2009
According to Nielsen Media Research, Telemundo continued its streak of consecutive months of year-over-year growth, boasting ten straight months in Monday through Sunday prime and six consecutive months in Monday through Friday prime.
During Monday through Sunday prime, Telemundo averaged 577,000 viewers in the Adults 18-49 demo, a +4% growth over July 2008 (553,000). The network’s share of Spanish-Language Networks among the demo increased to 22%. Among Adults 18-34, Telemundo increased +10% versus last year (357,000 vs. 326,000). On average, one million total viewers (Persons 2+) turned in to Telemundo prime time programming every night during the month of July, an increase of +3% over July 2008.
Telemundo’s July delivery for Monday through Friday prime averaged 556,000 in Adults 18-49, an increase of +6% over July 2008 (526,000). On average, nearly 1 million total viewers (Persons 2+) tuned in to Telemundo prime time programming during week nights, an increase of +4% versus last year (947,000).
Weekend Prime
Telemundo experienced ratings success with Cine Millonario in July with two films averaging over one million Adults 18-49, “Apocalypto” (1,184,000) and “Titanic” (1,082,000). The network aired 6 of the top 10 movies in primetime on Spanish-language broadcast television in July. When “Titanic” aired on July 26, Telemundo was the #1 network regardless of language among Adults 18-34 in primetime.
Early Fringe
Year-over-year, Telemundo was the fastest growing Spanish-language broadcast network in early fringe. Among Adults 18-49 Telemundo averaged 515K in July’09, an increase of +31% over prior year (393K). Telemundo’s share of Spanish increased 5 points to 32%. Among Women 18-49 Telemundo gained +35% over last July (222K vs. 300K) and the delivery among Women 18-34 was up +39% (109K vs. 151K). As a result, Telemundo was the fastest growing net in early fringe among Adults 18-34. Among Adults 18-34 Telemundo grew +49% (180K vs. 268K). Both Caso Cerrado and Al Rojo Vivo were the fastest growing program in their perspective time slots among Adults 18-34.
