The Coconut Grove Arts Festival taps MARCA.

MARCA, has been named advertising agency-of-record for The Coconut Grove Arts Festival, one of the country’s largest and most prestigious outdoor arts festivals. MARCA is tasked with promoting the award-winning festival through a nationally integrated campaign, including interactive, events, television, print, outdoor and radio.

Since its inception, the Coconut Grove Arts Festival has continued to evolve and grow into a highly anticipated yearly event, with attendance expected to exceed 150,000 in 2010. The festival, now in its 47th year, will bring in over 330 internationally acclaimed artists and will also feature performing and culinary arts demonstrations.

“MARCA understands the challenges we face in the upcoming year and brought forth a compelling strategy that includes both traditional and social media to promote and enhance the Coconut Grove Arts Festival. They also bring a strong multicultural perspective reflective of the diverse South Florida market” explained Monty Trainer, President of the Coconut Grove Arts Festival.

Tony Nieves, President of MARCA, said “The Coconut Grove Arts Festival is a major cultural and community happening in Miami that’s achieved a worldwide following. It has enormous potential as a brand and we’re thrilled to be working with them”.