State Farm integration into Telemundo’s ‘Mas Sabe El Diablo’.
June 30, 2009
On July 27th, State Farm began a 5 spot series of ‘agent integration’ into one of Telemundo’s prime-time soap operas known as ‘Mas Sabe El Diablo.’
This novela, which airs Monday through Friday at 8 pm EST, is now featuring State Farm agent Vivianne Fernandez Alvarez ‘Being There’ for one of the main characters of the show (Jimmy) who has had a tree fall on his vehicle.
The goal of this strategy is to show viewers how your State Farm agent is somebody that is there for your especially when the unexpected happens.
State Farm agent Vivianne Fernandez will make another guest appearance on this novela tomorrow, July 31st.
