Latin GRAMMYs Brand Partnerships Engine.

Celebrating a decade of Latino musical excellence, tradition, culture and influence, this year’s 10th Annual Latin GRAMMY Awards and its associated events; including the Latin GRAMMY Street Parties, 2009 Latin Recording Academy Person of the Year Gala, Official After-Party among others, will provide a unique opportunity for integrated branded entertainment for participating sponsors.

The Latin GRAMMYs Recording Academy announced the outsource appointment of Liliana Gil- Vice President of Marketing Strategy and Managing Partner of Acento Group, as Executive Marketing Strategist and Advisor to the Latin Recording Academy and the Latin GRAMMY Awards. As the official Marketing Strategy and Brand Partnerships agency, Liliana and her team will focus on facilitating the development of integrated marketing programs, new business development and digital strategy in support of the 10th Annual Latin GRAMMYs and its ancillary events in the U.S and Latin-America. This will provide interested sponsors with a Marketing engine that will provide strategic advice to custom-develop Marketing solutions that connect business objectives with the Latin GRAMMY various activation platforms on the streets, in schools, online, via mobile and more.

“The Latin GRAMMYs has the prestige, emotion and reach that many brands would like to achieve with Latinos. Understanding our unique and powerful position, we are establishing Strategic Marketing Alliances that allow brands to join in the celebration in new and innovative ways,” said Gabriel Abaroa, President of the Latin Recording Academy.

“When approached by The Latin Recording Academy, I was honored to be able to represent the most exclusive brand in Latin music. Music has the power to inspire and move people. This is why the Latin Grammys presents an effective platform to reach the hearts of Latinos, while creating branded-experiences that are relevant and unique. Having been a former client at Johnson & Johnson, I understand brand Marketer’s needs for personal customer engagement, ROI and innovation; and this is what we will pursue with our sponsors.” Said Liliana Gil.
“The Latin GRAMMY has the prestige, emotion and reach that many brands would like to achieve with Latinos. Understanding our unique and powerful position, we are establishing Strategic Marketing Alliances that allow brands to join in the celebration in new and innovative ways,” said Gabriel Abaroa, President of The Latin Recording Academy.