Fiesta Georgia ’09 is Bigger & Better.

Lanza Group, LLC announced that Fiesta Georgia is moving to the Georgia International Horse Park in Conyers, Georgia. Fiesta Georgia is a massive outdoor family festival celebrating Latino culture, music and food and is Georgia’s kick-off to Hispanic Heritage Month celebrations. Fiesta Georgia 2009 will take place on Sunday, September 20th, 2009 from 10:00 am to 7:00 pm.

Ralph E. Herrera, Lanza Group, LLC President stated, “Last year’s inaugural Fiesta Georgia was so successful that we outgrew our initial venue in our very first year. We are fortunate to have discovered a great partner in the Georgia International Horse Park in Conyers, a magnificent site with lots of room for Fiesta Georgia to grow! The Georgia International Horse Park’s terrific management and operations team are assisting us every step of the way as we prepare for this years bigger and better Fiesta Georgia at the site of the 1996 Olympic Games equestrian competition.”

Mr. Herrera added, “Hispanic market event marketing and experiential marketing gives potential customers an opportunity to engage and interact with marketer’s products and services one-on-one, in sensory ways that provide additional product information and the potential to cement a brand in the mind of the consumer. Event marketing is one of the fastest growing segments of our industry; advertisers are extremely interested in connecting with the growing Latino market in metropolitan Atlanta. Fiesta Georgia will offer sponsors the opportunity to reach out and connect one-on-one with the Hispanic market in a wholesome family oriented setting.”