Romero – GM of KVDA Telemundo San Antonio.

ZGS Communications announced that Edward Romero has been named General Manager of KVDA Telemundo San Antonio beginning July 23. ZGS and Telemundo Network recently strengthened their strategic alliance by, along with other initiatives, entering into a long-term agreement for ZGS to operate the station in San Antonio.

For the past five years Romero has worked at the Telemundo Network Dallas Sales Office.  He started with Telemundo in 1991 as a Business Development Sales Coordinator. Romero was soon promoted to Strategic Marketing Manager, and served in various advertising sales positions in Telemundo’s New York, Miami and Los Angeles offices.  Romero then spent ten years with ESPN in different capacities, lastly as Director of International Sponsorship Sales. Prior to returning to Telemundo he was with Fox Sports en Español in Dallas.  

“I am very excited to be joining such a dynamic media company like ZGS.  For years, ZGS has been serving the communities where they operate with signature grassroots events and a strong local presence.  I look forward to expanding the ZGS footprint in San Antonio,” said Edward Romero.

“Edward has strong relationships with clients and colleagues across the state of Texas as well as at the national and international level.   His energy, enthusiasm and experience will be an asset to both KVDA and ZGS.  We are thrilled he is joining our team,” said Julissa Marenco, President, ZGS Station Group.