Telemundo and Ford team up in Amores de Luna 2.

Telemundo Communications Group announced that the Telemundo Station Group has once again partnered with Ford Motor Company to renew the Amores de Luna franchise. Amores de Luna 2: Nuevos Caminos will be produced by Telemundo Studios and is a branded TV, online and mobile advertising campaign which takes the form of a miniseries. In the original installment of this miniseries, the Ford Flex was a key character of the series. In Amores de Luna 2: Nuevos Caminos, the new 2010 Ford Fusion is organically integrated into the daily lives of the characters. The series, scheduled to start July 27, 2009, will air following the late local newscast on Telemundo’s KVEA-Los Angeles, WSCV-Miami, KTMD-Houston, KXTX-Dallas and WSNS-Chicago. In 2009, Amores de Luna 2: Nuevos Caminos not only offers local market product integration but targets new consumers through Telemundo’s cable network mun2.

“At Ford, we know that we must place the interests and media habits of our customers first,” said David Rodriguez, Ford Multicultural Marketing Manager. “We have found Amores de Luna to be a platform that engages the Hispanic customer with the Ford brand. The ability to work with Telemundo to generate entertaining content that organically weaves in the new 2010 Ford Fusion is a major win.”

“Building on the success of 2008’s Amores de Luna, we worked closely with Ford Motor Company and Zubi Advertising to develop the multi-screen miniseries around the 2010 Ford Fusion,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “We are thrilled to have developed original branded content for Ford and to be able to leverage the power of the Telemundo assets by having it promoted and marketed across Telemundo, mun2 and our digital platforms.”

Building upon this winning platform, Amores de Luna 2 will feature 20 3-minute episodes. The episodes will air over a period of 4 weeks. Following their on-air premieres, the episodes will become available online via an exclusive Amores de Luna microsite. A La Mano, Telemundo’s local mobile initiative, will promote Amores de Luna content on cell phones and mobile devices. Ford has also added two new properties to this franchise, a cross-promotional campaign on Telemundo’s cable network Mun2 and digital platform HolaMun2.com, which will cross promote the miniseries by driving viewers online to HolaMun2.com. Once there, users will be able to watch the episodes with English subtitles, as well as link to the Amores de Luna’s 2 microsite.

Amores de Luna 2: Nuevos Caminos will star Telemundo novela talent, Jacqueline Marquez, Alejandro Chaban and Jose Guillermo Cortinas, recently seen on “El Rostro de Analia.” Returning in their roles from Amores de Luna I are Ibeth Felix and Nelson Tallaferro and Mun2 talent, Pico, who will make cameo appearances.

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