Arbitron launches PPM commercialization in Miami despite legal challenge.

Arbitron Inc. announced that it has commercialized its Portable People Meter radio ratings service in the Miami-Ft. Lauderdale-Hollywood, Florida market and is releasing radio audience estimates for the June 2009 PPMTM survey month to its subscribers in Miami-Ft. Lauderdale-Hollywood.

“We are commercializing our Portable People Meter radio ratings service in Miami-Ft. Lauderdale-Hollywood in order to meet our obligations to our customers and to the radio industry at large,” said Michael Skarzynski, Arbitron Chief Executive Officer and President.

“The industry needs current estimates of the radio audience in the nation’s largest markets to facilitate an efficient buy-sell process for radio advertising,” continued Skarzynski. “Our goal with the commercialization of the PPM is to help radio remain competitive in an increasingly challenging media marketplace.”