Farmers Insurance emphasizes ‘Right Fit’.

Farmers Insurance launched its latest Hispanic advertising campaign this month titled “Force Field” that includes TV, radio and rich media by Accentmarketing.

“Force Field” is a visual representation of finding the right fit when it comes to providing insurance coverage that’s right for each person. The visuals allow consumers to quickly capture a message of personalized protection and also demonstrates the different ways that getting the wrong coverage can be ineffective (e.g. insufficient, excessive, over-priced, etc.). Continuing in his role as Farmers Insurance Hispanic spokesperson, Edward James Olmos assures viewers in “Force Field” that Farmers agents go through some of the best training in the industry, so customers can rest assured that their Farmers coverage will be right for them.

“At Farmers, we strive to offer our customers the peace of mind associated with knowing that their insurance coverage is right for them and we achieve this by providing our agents exclusive training at our award-winning University of Farmers,” said Luisa Acosta-Franco, VP Multicultural Marketing, Famers Insurance.

Based on the right fit concept from “Force Field”, the radio campaign includes 30 and 60-second versions and the digital campaign is composed of rich media banners that include user-activated banners, videos banners and expandable video boards, that will direct consumers to Farmers’ in-language website, www.segurosfarmers.com .

“The ‘force field’ spot is a unique and impactful way to visually illustrate Farmers’ ‘right fit’ coverage. It sets Farmers apart from the competition and shows that Farmers’ highly trained agents deliver on personalized insurance and ‘tranquilized,” said Alice Rivera, VP Group Account Director, Accentmarketing.