NCC and Donovan Data Systems form partnership.

National Cable Communications (NCC) and Donovan Data Systems (DDS) have collaborated to bring fully electronic order processing to the national spot cable ad marketplace.

“Integration with DDS’ Spot Desktop application, which completely eliminates paper from the buy/sell process, represents one more way that NCC has made spot cable the easiest and most effective media for ad agencies to execute in all 210 markets across the United States,” said NCC senior vice president, eBusiness Operations and Research, Nick Garramone.

“The impact of this initiative is enormous. DDS agencies send orders containing more than 10 million spots to NCC every year. We anticipate that all local cable orders sent by DDS buyers will use the new service, representing hundreds of millions of dollars annually,” said Harvey Kent, chief media strategist at DDS.