Charlotte gets first 24/7 Spanish language talk Radio.

Norsan Multimedia in North Carolina announced the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated talk show produced in Mexico and appeals to the immigrant market in the U.S.

By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience, said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.”

“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”

“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.