Tres Generaciones Tequila COA Award to honor the New Generation of Latino Filmmakers.

Tres Generaciones Tequila announced the introduction of the COA Award, an award created by the brand to recognize outstanding achievements in the filmmaking industry. In partnership with Ambulante, a non-profit organization that promotes a documentary culture in Mexico and around the world, Tres Generaciones Tequila Brand Ambassador Jaime Salas and Ambulante founders Diego Luna and Pablo Cruz, will present the COA award to Mexican director and producer Natalia Almada at a private reception to be held tomorrow as part of the Los Angeles Film Festival activities.

“Tres Generaciones is excited to continue promoting Latino filmmakers who inspire and draw audiences from around the world with their authentic and high quality cinematic styles that portray our heritage,” said Jaime Salas, brand ambassador, Tres Generaciones Tequila. “The COA Award, named after the tool that unlocks the magic of the agave and starts the tequila process, symbolizes the birth of creation, the opening to the realm of talent and creativity.”