Arbitron announces the ARB-TV Suite of Video Measurement Solutions.

Arbitron announced ARB-TV, a new suite of audience measurement services designed to improve visibility into away-from-home television audiences for media companies and advertisers. By leveraging the mobility and utility of the Portable People Meter (PPMTM) technologies, the ARB-TV analytical tool complements existing data services and offers media greater insight into what constitutes their total audience and helps advertisers plan how to reach that audience.

“In today’s increasingly mobile world, media companies and marketers want to know when and where consumers are being exposed to their content,” said Alton L. Adams, Arbitron Executive Vice President. “The ARB-TV suite helps quantify audience viewership in locations outside of the home including, among others, restaurants/bars, other homes, the workplace, airports, hotels, sports venues, malls and medical facilities.”

“Arbitron is partnering with a variety of best-in-class media customers who have been seeking services that generate a more comprehensive picture of their total audience,” continued Adams. “The ARB-TV solutions are a natural extension of our existing services and, we believe, an important step towards cross platform measurement capabilities.”