Todobebe 3rd Annual Family Fiesta.

Todobebé, Inc announced preliminary results of its third annual national family fiesta platform: “Viva la Familia Fiesta”.

The multimedia platform reached millions of Spanish speaking families via national Television, digital, grassroots and PR starting on Mother’s Day and leading to the in home event held Saturday June 13th by 10,000 Hispanic host mothers and families across hundreds of cities nationwide. The after party promotion ends with Father’s Day this weekend.

Enrollment to qualify to be one of 10,000 party hosts grew by more than 70 percent to over 17,000 moms. Over 12,000 expecting and raising children 0 to 5 years old opted in to participate in future mom panel research conducted by Todobebé throughout the year. The multi-media party promotion and PR is estimated at over 40 million media impressions.

“Moms from all across the nation rushed to participate; the growth exceeded our expectations and reflects the excitement in our community for the chance to learn and celebrate together in a trusted environment with friends, family and neighbors. In fact, 35% of the host moms planned to invite between 10-20 friends and family and another 30% planned to invite over 20. This platform provides a a very social and viral opportunity for advertisers.” said Cynthia Nelson, COO of Todobebé.

Todobebé’s Viva La Familia 10 thousand party hosts received special boxes with exclusive videos, helpful tips on parenting and health, product samples, gifts, and information, party bags for their friends, and directions on how to set up their party web pages with blogs, videos and photos and how to participate in contests, and sponsor activities.

As a key part of the host qualification process, Todobebé collects extensive research related to brand awareness, retail buying preferences, Internet usage, family activities, household income, family size, acculturation and more. This yearly refreshed opt-in database of Hispanic moms with children 0-5 is the largest known research database for this segment in the nation.

As a next step in July, Todobebé will be completing a comprehensive health & wellness research study to better understand and measure the potential impact (attitudes, perceptions and behavioral outcomes) of health information and messaging specifically targeted to the Hispanic community.