Thalia helps launch Fiesta Tour McDonald’s.

Thalia helped launch the Fiesta Tour McDonald’s Music Experience on its cross-country trip to the 10th Annual Latin GRAMMY Awards, set to take place on November 5, 2009 in Las Vegas. The mobile music exhibit, which includes memorabilia from iconic Latino artists from yesterday and today, will visit 10 cities from June through November 2009.

Housed in a 50-plus foot vehicle, the exhibit is a walk-through display of artifacts and memorabilia loaned by more than 50 Latin musicians. Organized by decades, from the 1950’s to the present, the exhibit includes items from Celia Cruz, Ricky Martin, Daddy Yankee, Alejandro Sanz, Pepe Aguilar, Cristian Castro, Beto Cuevas, Mana, and Ivy Queen just to name a few.

“The Fiesta Tour McDonald’s exhibit celebrates Hispanics’ love for music and recognizes artists like Thalia, who has demonstrated such a strong commitment to education and whose music not only lives in the hearts of our community but is part of our cultural roots,” said Cristina Vilella, Director of Marketing, McDonald’s. “We are thrilled to offer communities across the country the rare opportunity to view first-hand these special items belonging to their favorite musicians.”

The Fiesta Tour McDonald’s will also be visiting select high schools in New York, Chicago, Miami, Los Angeles and Dallas as part of McDonald’s sponsorship of the Latin GRAMMY(R) In the Schools Program; a unique education initiative that brings together a panel of music industry experts and musicians who visit the schools to talk to students about the importance of education and to share their experiences in the music industry. “The Latin GRAMMY(R) In the Schools Program is a great way to motivate students to pursue their dreams,” said Vilella. “Having the opportunity to hear about how some of their favorite artists started their careers and the importance they place on education is a fabulous experience for these kids.”